Category Archives: Articles

Apparently, we entrepreneurs have it good. We get to work on what we love, we get to make our own decisions, and in the end, we cash out, big. Oh how misleading these clichés are. Let me explain.

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Over the last few months, I’ve come into contact with a bunch of budding new entrepreneurs (like myself) hungry to start a startup and it’s very surprising to see the attitude they approach the challenge with. Too often, new entrepreneurs put way too much effort and focus on the idea.  They think that the value of a business is solely behind the idea it’s built on, but there’s little to no truth in that. Let me explain.

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When it comes to banner advertising, there are a lot of factors to keep in mind. Too many times have I come across banner ad campaigns that were ill-thought, badly planned and just don’t work. There are a few things you need to understand before you can approach banner advertising in an effective way. It’s not a matter of simply creating an ad (or getting one made) and then slapping it anywhere and everywhere you can find. If you’re looking for a drain to throw your money way, that’s it right there. Instead, you need to plan and execute your ad campaign with extreme precision and care – I’ll delve further into that later in this article.

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