Banner Ad Guidelines and Standards

By Taiyab
September 24, 2010

When it comes to media buyouts online, you need to have your creatives designed to certain specifications and dimensions. In an attempt to form some kind of universal ad standards, the IAB (Interactive Advertising Bureau) has created a set of standard sizes, some of which are used much more prominently than others.

Recommended File-types

  • Flat JPG/JPEG
  • Animated GIFs
  • .swf (Flash)

Standard Size Tables

Note: All dimensions are in pixels.

Rectangles and Pop-Ups

Recommended
Maximum
Initial
Download
Fileweight		 Recommended
Animation
Length
(Seconds)
300 x 250 IMU – (Medium Rectangle) View Example 40k :15
250 x 250 IMU – (Square Pop-Up) View Example 40k :15
240 x 400 IMU – (Vertical Rectangle) View Example 40k :15
336 x 280 IMU – (Large Rectangle) View Example 40k :15
180 x 150 IMU – (Rectangle) View Example 40k :15
300×100 IMU – (3:1 Rectangle) View Example 40k :15
720×300 IMU – (Pop-Under) View Example 40k :15

Banners and Buttons

468 x 60 IMU – (Full Banner) View Example 40k :15
234 x 60 IMU – (Half Banner) View Example 30k :15
88 x 31 IMU – (Micro Bar) View Example 10k :15
120 x 90 IMU – (Button 1) View Example 20k :15
120 x 60 IMU – (Button 2) View Example 20k :15
120 x 240 IMU – (Vertical Banner) View Example 30k :15
125 x 125 IMU – (Square Button) View Example 30k :15
728 x 90 IMU – (Leaderboard) View Example 40k :15

Skyscrapers

160 x 600 IMU – (Wide Skyscraper) View Example 40k :15
120 x 600 IMU – (Skyscraper) View Example 40k :15
300 x 600 IMU – (Half Page Ad) View Example 40k :15

Those in bold are part of the Universal Ad Package.

Note: Information from IAB guidelines.

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