We recently produced some pretty kick-ass banner ads for Bloomspot, a startup that focuses on providing high quality, yet affordable experiences. It’s kind of like a Groupon, but without the focus on selling mass – rather the focus is on providing quality products and services, but at steep discounts.

The mission was to create ads that represented a service based on quality and that was targeted at rather afluent individuals. The use of high resolution, crisp, clear imagery was necessary in order to put a real focus on the kind of services offered on Bloomspot.

Here is a small sample of some of the ads that were created:

If you analyse the ads a little, you notice the following:

• Imagery – A good proportion of the ad is used in showing attractive, high resolution imagery.
• Typography – The type style is approriate and spaced well. The type is not too demanding and is spaced well to allow the imagery to be the focus of the ad.
• Highlighting – A red button with the words “Save upto 70%” highlight the value propsition of signing up for the viewer of the ad. It also provides a means for action, as a button usually created in order to be clicked on.
• Logo Wrap – Inclusion of the logo at the bottom of the ads allows for brand-building regardless of whether the ad is clicked or not.
• Coloring – Great use of fine, deep colors which suit the persona of the site and logo perfectly.

Overall, I feel the ads have turned out rather well. I guess only time will tell, but I hope I stumble across one of these ads when surfing the net in the near future.

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About ElegantBanners: ElegantBanners.com is a service that designs high quality custom creatives for your ad marketing campaigns online. We create display ads for Google Adwords and all other major ad networks and our ultimate aim is beautiful, yet effective banner ads for all.

Taiyab Raja is an avid blogger, freelancer and banner designer for ElegantBanners. His passions lie in creating stunning visuals for the web, and developing great online businesses. Want to get in touch with @taiyab? Use the contact form.